Rack Cards 101 - Basics of rack card printing

August 25, 2009

What is a rack card? How can it help my business? What are my options?

These are just a few of the questions companies ask when considering a rack card for promotional use. Welcome to Rack Cards 101!

Businesses often use rack cards to announce specials advertising events, vacation sites, and corporate information. In fact, rack cards are ideal to promote virtually any kind of event, product or service. The key is to choose a vibrant color set along with the proper size of rack cards to ensure that they stand out and bring attention to item being advertised.

The standard size of a rack card is 4×9 and are typically printed on both sides, allowing the rack printing customer to have more room to add as many details as necessary. Rack cards are available on different types of paper but are best printed on heavier card stock to prevent bending or folding that can ruin the look of the card.

Customers also have the option of adding an aqueous coating to the rack card which helps protect the card, makes it more durable and prevents fingerprints and scuffing.

Rack cards are premium marketing tools used in high volume at hotels, rest areas, landmarks, convenience stores, restaurants and many other establishments.

Check out rack card printing deals from color rack card printing leader www.printpelican.com

erin · Filed Under Rack Cards